Values

• Start with people.

  Why do they buy? What do they care about? What’s stopping them? Good stories start with better questions.

• Make it worth their time.

  People have plenty to watch. We make stories that entertain them, mean something to them and give them a reason to choose you.

• Give organic a growth plan.

  Visits, enquiries, bookings or sales. We start with what you want to grow and give the content a clear job to do.

• Know the platform. Keep the personality.

  We get nerdy about how platforms work, then find the right way for your story to live there.

• Let the response shape the next story.

  We use customer feedback, content data and business results to decide what to test, change and make next.

• Do the homework. Keep it simple.

  We get deep into the detail so working with us feels straightforward. Clear plans, honest conversations and a small team close to the work.

The brothers

• Odera bought his first Canon camera at university and has never looked back. Now, he oversees our creative endeavours, developing fresh and unique ideas that move and inspire audiences. You can find Odera working closely with clients throughout the creative process to deliver successful projects. (He may be client-facing, but you wouldn’t believe how long it took to get Odera in front of the camera to snap this picture.)

  

  Odera

  Creative Director

• Aka fell in love with branding and creativity early in his career and continues to find satisfaction in helping our clients plan their marketing initiatives. He spends most days overseeing comms planning and commercial execution for our clients and devising new and exciting ways to connect with audiences around the world. You’d be hard-pressed to find someone more excited by spreadsheets full of data… seriously!

  

  Aka

  Marketing Director

• Zuby’s entrepreneurial spirit is what inspired us to launch Albert Penn. With a background in business development, he has been instrumental in growing our brand and our clients’ businesses. He is responsible for managing our client accounts, logistics planning and stakeholder support. Oh, and Zuby is never afraid to add a little sauce — to everything!

  

  Zuby

  Director of Sales